Toyota Campaign

We are proud to be part of the Cannes Lion Gold winning PR campaign START YOUR IMPOSSIBLE by Toyota. We contributed 10 documentary films about role models inspiring society for the better, 6 out of 10 are Olympians / Paralympians. Film #5 „Dergin Tokmak“ was Cannes shortlisted for best Film.
REJELL is production company, developing the initial scripts, delivering the final edits, and supervising all creative output. We enjoy our collaboration with the creatives of Dentsu, Tokyo, and Stink Films as co-production partners on 3 of the 10 films.Our approach is of journalistic nature, so we take a close look and dig a little deeper in what is the issue. We are inspired by reality and take that as the foundation for truly emotional, visual storytelling.